School principals are almost always a little intimidating. As much as we'd like to think this is a vestige of the relative size difference we experience as young children, when we meet up with former school principal Adam Voigt, we realise this is simply wishful thinking. Adam stands at about 193 centimetres (6 feet 4 inches) tall and is built like a rugby player. In the nicest possible way, Adam is a big unit of a man! What's surprising, however, is that he has the demeanour and countenance of a gentle giant. Former students may, of course, choose to disagree with our assessment. Today Adam works as an education expert and a consultant who helps organisations build learning cultures, so we wanted to get his take on the value of education in the Forever Skill of translation. Information is now ubiquitous. HONEY CREEK BEGINS about five miles north of our place and runs due south until it meets the Black Fork of the Mohican River. The watershed of about one hundred square miles includes four tributaries--Clear Fork, Black Fork, Jerome Fork, and Muddy Fork--flowing from the north to join the Lake Fork, which becomes the major part of the river. The Mohican in turn joins the Kokosing River to become the Walhonding, itself a major tributary of the Muskingum, which runs south from Coshocton to Zanesville, then southeast toward Marietta where it empties into the Ohio River. The Ohio flows southwestward until it joins the Mississippi at the southern tip of Illinois. The village of Loudonville calls itself the Canoeing Capital of Ohio because of its location on the Mohican. According to local journalist and naturalist Irv Oslin, a man named Dick Frye established a canoe livery in 1961 and transformed Loudonville into a resort area. In the 1970s and '80s, however, there were few people paddling the river or camping in the park. Today the stretch of the Clear Fork that flows parallel to Ohio State Route 3 southeast of the village is crowded with motels, camping facilities, canoe liveries, carnival rides, water slides, and restaurants. Still, at Frye's Landing the river becomes less civilized. Greenville, once a commercial center and stop on the Walhonding Valley Railroad, now boasts only a few houses and a church. I wanted to be able to not only help me and my family, but the millions of people who felt the same way I did. That's why I've written this article.

When I finally began to experience success, and my network marketing business took off, I made a promise to myself to help others, even if I didn't get paid to do it. I wanted to develop a plan that would continue to maintain and multiply my success for me and my downline. So I came up with a five-part maintenance program. This seems obvious, but since 30% of all new businesses fail in the first two years, 50% during the first five years, and 66% during the first ten. What this says is that most people don't understand how to do it. Recognize your customers and clients that keep coming back, and the ones that give you referrals. Even Donald Trump does a monthly newsletter with pictures featuring members, accomplishments, and events, including enticements to attend the events, which generates more cash. I, along with all of the members, would clamor to see if our pictures would be in it that month. She was afraid. But smart friends insisted a tarot reading was not a prediction but a way to reflect on herself. Come to think of it, reflecting on herself sounded more terrifying. But one purpose of writing The Sober Lush was to inspire others to be brave, so in solidarity (and so as not to be a sober hypocrite), Amanda decided to give tarot a shot, and made an appointment online. Her fears were not allayed by a confirmation e-mail instructing her to park outside a big witchy raw cedar fence. She was instructed to open an elaborate gate with a dragon door pull, enter a yard, and look for the cute vintage Royal Spartanette trailer. The tarot reader wrote, I'll be inside the trailer waiting for you. On the day of her reading, Amanda found herself paralyzed outside the witchy fence. She texted Jardine, who said she couldn't wait to hear about the session. Amanda considered driving home to hide under the covers and maybe eat some Junior Mints. Today we're too busy trying to cram information in when we should be allowing for experimentation. Today, there's almost no trial and error.

There's no space to be wrong and to learn from that. So what skills does Adam consider critical to helping us translate ideas and information into education? He started off by framing his belief that `Information isn't enough. Right isn't enough. He suggested that we should: Focus on progress. Rather than being caught up in perfectionism we should make improvement the goal. Make that progress visible. Downstream, the river meanders past steep, forested hills and farms. The most natural section of the Mohican, eighteen miles of the Lake Fork from Brinkhaven to the Mohawk Dam, traverses a gradually widening valley densely forested and inhabited by much wildlife. Canoeists and hikers can sight bald eagles, belted kingfishers, cedar waxwings, great blue herons, green herons, and wood ducks. Alert observers spot beaver, muskrats, river otters, and white-tailed deer. Ospreys perch in high branches waiting for the fish that swim to the surface in the wake of passing canoes. Brinkhaven was a thriving community until disasters of biblical proportion caused its people to leave: the great flood of 1913 washed away its woolen mill, and a fire in 1951 destroyed the gristmill. Another settlement on this fork, Cavallo, once a commercial stop on the canal route, became a ghost town when the railroad rendered the canals obsolete by 1896. Brinkhaven Dam produces a churning turbulence, and drownings were not infrequent (as many as eight people in a single summer) until a section was carved out with jackhammers to make the passage safer. Near Brinkhaven, in Knox County, a covered bridge said to be the second longest in the state (370 feet) and the third longest in the country spans the Mohican River. Covered bridges are nothing new in Ohio, which contains 142 of them, the second largest number in the country after Pennsylvania's 219. Follow up with everyone on major holidays, birthdays, anniversaries. Use the same tools that the top billion-dollar companies do!

When you know one of your leaders is going through a rough time in their lives, call them. When you see someone under you doing $10,000 a month in sales, call and thank them. Recognize them and interview them about how they were able to succeed at such a high level. Then put that information out to everyone. Ensure that each customer is happy with you and are referring their friends, family, and acquaintances to buy from you. Give them an incentive to refer people to you. If every one of your customers, past and present, were to refer just two people to you, your business would triple. You don't always have to pay cash for referrals. She got out of her dented Mazda 5. The dragon door glinted in the late-afternoon sun. She opened the gate and walked past a house and toward a trailer. Angeliska's greeting was disarmingly cheerful. Amanda went inside the trailer and was offered a drink, a seat. Amanda asked to use the restroom, and Angeliska said gently there was no restroom and if Amanda had carefully read the confirmation e-mail (and/or answered the phone when Angeliska called to go over the confirmation e-mail), Amanda would have known there was no restroom. Oh, I'll be fine, said Amanda. Rather than feeling ashamed for having disappointed Angeliska (Amanda had speed-read the confirmation e-mail), Amanda did feel fine, so something good was happening. The candlelit trailer was perfumed with thick incense smoke. Amanda turned on her phone to record audio. The best educators are both firm and fair, not one or the other. This means having a capacity to translate feedback into a format that inspires rather than cripples.

Be entertaining in the way we deliver information. Learning should be memorable and interesting. Empathise with those we're instructing. It's about understanding how what you're teaching impacts those you are training. Learn to assess the correct problems. Ultimately, education is one of the most important applications of translation as, by its very nature, it is not just about the transmission of information but rather, as Adam suggests, it is about using that information to raise understanding and increase competence. This leads us to our next observation about translation. When we first met Holly Ransom a decade ago, she was a 19-year-old with prodigious potential. Many of Ohio's covered bridges are modern, but most were first constructed in the nineteenth century and have since been remodeled, updated, or repaired. A former railroad trestle constructed in the 1920s, the bridge near Brinkhaven joins sections of the Mohican Valley Trail, built on the abandoned right-of-way belonging to the old Pennsylvania Railroad. Closed to motorized traffic, it is used by hikers, cyclists, and Amish buggies. When local people developed a plan to cover the bridge, skeptics claimed they were dreaming. The planners proved that they could make their dream come true by raising the ninety thousand dollars needed for the project. When the bridge was dedicated in 1999, they named it the Bridge of Dreams. The Clear Fork of the Mohican River runs thirty-six miles past varied landscapes, including a former gold prospecting camp. The bottom is rock, gravel, and sand with natural riffles and pools, which make it one of the highest-quality fishing streams in the state. On its banks, Newville became a ghost town when the B&O Railroad carried its business away by building tracks through Butler and Perrysville. Another abandoned community, Helltown--named for the German word for clear and home to both pioneers and Native Americans--was abandoned in 1782 when the Delaware moved to Green-town after learning of the massacre at Gnadenhutten of native people converted to the Moravian faith. Pay them using a product that you know could make a difference in their life. Recognition can get people to compete against each other to bring you more business.