And managing resources is one of those skills where things going wrong can cost us economically and commercially. In the digital economy, our customers, clients and communities are not lacking options. If you don't have what they want in stock, they can reach into their pockets and check availability with almost every supplier on the planet in seconds. What this all means is, yes, many of the resource management functions will be outsourced and automated by algorithms run by artificial intelligence and actioned by robots working 24/7. However, judgement and strategy used to navigate a world that is abundant in unpredictability have always been a critical function of control in human societies, and though the resources we manage might change, the need for resource management will remain. Spend your resources wisely. Place value on intangibles. Create value through a useful frame of reference. What Bromfield missed most about France, he wrote, was not the intellectual life or the curious special freedom a foreigner feels in a country he or she knows well, but the old house and few acres that he had worked for fourteen years. Of all his honors he especially valued the diploma given him by the Workingmen-Gardeners' Association of France for his skill as a gardener and the medal given him by the Ministry of Agriculture for introducing American vegetables into popular cultivation in the market garden area surrounding the city of Paris. He tells the story of his friend Bosquet who had a few acres on which he grew virtually every sort of vegetable; He worked in a machine-tool factory. When he was laid off, he and his family never went hungry because they grew everything they ate. Manure from the livestock went back into the soil as fertilizer. He gathered fuel from the nearby state-owned forest. This life Bromfield contrasts with that of the laid-off American worker who was in debt for everything and who went on relief when unemployed. The Depression, Bromfield explains, stemmed from American extravagance and the conviction that there is always more to exploit. The whole society has convinced the worker that it was his patriotic duty to buy as much as possible on the installment plan. After helping build thousands of people who were desperate and broke after following the wrong plan for years, I was stunned when they reached the top and decided they would rewrite the materials that got them there. I would stand by, helpless, as I watched groups consisting of thousands of successful people stop using what was working and switch to something untested.

In those instances I have never been more frustrated and sad. That is why I encourage people to stay the course. If you have something new, test it alongside what worked before. Don't abandon one for the other, because it rarely turns out in your favor. Within a few years of going to the Temple (library) that stored the Answers (marketing success after success), I went from being a $10. I remember all too well how desperate and physically ill I felt while working in that factory. Working from midnight to seven in the morning, I cried every night on my way to work. At the time I didn't know what the Universe had in store for me, and I kept visualizing the future I wanted and didn't give up. There's nothing like a Bloody Mary--it sits in its own category, gloriously alone, coral-red and flecked with horseradish, crowned with salt, speared with a celery stalk, and spritzed with lime. But that's just the template--there's an infinity of permutations on the classic tomato-juice cocktail. They're often just as good without booze and they're a perfect drink if you're hungry. There's a bunch of formal iterations: like the Bloody Caesar (with Clamato), or the Bloody Maria (with a Mexican slant, like jalapenos). Or you can get to know the building blocks for Bloody Mary ingredients and construct your own. Riffs on the drink can start with tomato juice, adding or substituting one of these: olive brine, clam broth, lemon juice, Worcestershire, green tomatillo juice, squid ink, beet juice, sriracha, pickle juice, pho broth, white balsamic, miso, tomato water, fish sauce, or one of any number of Bloody Mary mixes you can snag off the grocery-store shelf. And then there's the spice and herb factor--you can play by mixing in or rimming the glass with black pepper, cilantro, paprika, basil, cayenne, fennel seeds, grapefruit zest, wasabi, Himalayan salt, truffle powder, minced ginger, sesame oil, dill, or celery salt. And then, dear friends, there's the GARNISH. We're open to endless variations starting with okra, bacon, artichoke hearts, smoked oysters, pickled carrots, Greek olives, kimchi, crawfish, wild scallion, beef jerky, a blood orange wedge, mozzarella balls, a sprig of rosemary, or yellow pepper. We've even seen a cheeseburger speared on a wooden stake atop a Bloody Mary's pint glass. Don't just manage quantity, measure quality too. Assume a healthy margin of error.

Whether we seek consensus or mould consensus, the need for social order will remain. In Lord of the Flies, William Golding speculated what would happen if society degenerated into childish unregulated anarchy. Spoiler alert: Piggy gets killed in a frenetic unleashing of emotion and groupthink. In fact many modern dystopian novels explore the breakdown of society as we know it. Usually, the downtrodden win and the evil overlords get their comeuppance (but we suspect this is probably a function of what sells articles and movie tickets). In reality, every revolution, whether social, commercial or psychological, is almost immediately followed by an establishment of new rules and acceptable behaviours. Order never truly goes away; Throughout history, our societies and communities have been held together by a collection of loose and more formal agreements that are designed, at least in part, to prevent us from taking advantage of, stealing from, injuring and even killing each other. The laws of economics are as immutable as the laws of nature and mathematics, however, and so if costs are not recovered, the whole enterprise collapses. Sounding like Aldo Leopold, he continues in Malabar Farm that material things are not what provide security or happiness: One might add that all this is true and that it might save the world if the trill from a migrating sparrow could be heard above the clamor for higher wages, higher profits, election promises, water closets and automobiles, above all the outcry for materialist things and standards by which man does not live, by which eventually he dies the death of the soul, of the spirit, of all understanding and growth, in the end, of decency itself. An age in which God is represented by the Holy Trinity of plumbing, overtime and assembly lines is not a great age, unless man learns to use these things for his freedom and the growth of his spirit rather than his brutalization. Bromfield's religious views--like Leopold's, Jeffers's, Berry's, and Snyder's--are centered in the relationship to nature, not in transcending it. In Pleasant Valley he writes that living close to wild creatures enabled him to feel an integral part of the grandeur and beauty of nature and to understand the beliefs of the Jains of India who believed that lives, even those of insects, were sacred. Religion never came to him through churches or people but by seeing the beautiful dignity of the small animals of the field, of a fern growing from a damp crevice in the rock, or a tulip tree rising straight and clean a hundred feet toward the sky. Many of the best farmers were not regular churchgoers or religious in the conventional sense because their faith arose not from a church or creed but from closeness to the land. The otherwise bucolic narrative of Malabar Farm includes a tale of heroism arising from the French Resistance. Denyse Clairouin, whom the Bromfields had known in France, visited Malabar Farm in 1941 on a visa secured for her by someone working for the Underground inside the Vichy government. I read my motivational articles even though I was ridiculed. stood up for myself when no one else would.

I persevered when everyone and everything seemed to be against me. All of this was possible because I implemented marketing materials that did all the work for me and my team. Today, I have a lifestyle that has allowed me to hang out with Donald Trump and get to know him as a friend. I have met people like Barbara Walters, Katie Couric, former President Bill Clinton, and former President Gerald Ford, along with many more. Movie stars have filmed or been photographed in my Malibu home: George Clooney, Cameron Diaz, Lucy Liu, Drew Barrymore, and Bruce Willis, to name a few. Whenever I get a call or message from someone who just lost their life savings or their kid's college fund, lamenting, I did what my mentor told me to do and it didn't work! Please don't let this happen to you. Who are you listening to? You can find a bursting library of recipes online for Bloody Marys, from the simplest and most classic, to out-there and psychedelic ideas, to little elegant smart twists that are seasonal or in honor of an iconic soul. And the Bloody Mary is visually impactful. This drink is a still-life painting in its statuesque presentation of tomato and fish and leaf, or a Dali-esque conglomeration of symbols, of radishes and shrimp melting over the rim of the glass with a surreal slyness. This zero-proof cocktail welcomes all food groups and can channel the spirit of any culture or country. You can experiment with rare and poetic possibilities, or just check what's in the fridge today. Our vodka-full Bloody Marys of yesterday, though, were always good for marking memories, thumbtacking them to the bulletin board in our minds. This made us reluctant to let go of them, as if the memory (of our parents playing afternoon backgammon when we were little, of New Year's Day brunch with a new boyfriend in Brooklyn, of a boat ride to Fire Island with friends) would vanish without the Bloody Mary to pin it down. We're not wrong in that so many intense moments of our lives have been secured by what we were drinking or eating--what we shared with friends and family--what loved ones served us. Like mint tea in Marrakech, or the powdery spicy Russian tea cookie our grandmother made, or the fried avocado we ate with our best girlfriends when we were eighteen and road-tripping through California, or the V8 on the rocks we always have on airplanes because it signals new ideas, possibilities, horizons. Food and drink do mark experiences and memories, they do embody the love between people, the excitement of traveling, the generosity of hospitality, exchanges that have been happening since the dawn of humankind and will always be precious and important. Hardly surprising, given that society is made up of a complex series of interdependent people, places and processes. We have always had to navigate and balance the often conflicting demands for individual freedoms and shared safety and security.

A binary system that is only exaggerated by our current two party-dominated system of government. The truth is, the predominance of one negates the other, and, as both have their virtues, the debate rages on. This means that those who can successfully navigate societal norms, understand how to work with them and push them where needed will always be essential. Just occasionally, for the good of the many over the desires of the few, social order must be enforced and perhaps even forced. Of course, this raises the uncomfortable question: `Just whose social order is being enforced, and who decided this was the correct one? Of course, this need goes beyond the realm of government, policing, the military and the courts, as even in our families, our community clubs and corporate organisations, standards of behaviour are always being set, met or unmet and re-negotiated. As stated in part II, we know a diversity of people and opinions makes us collectively smarter and that this diversity enriches our lives, our families and friendships and, of course, our dining options. However, it is also worth being aware that these conditions do not always occur naturally, voluntarily or without resistance, protest and even violence. Through her and his French publisher, Louis donated all his royalties to the Underground, a transaction which could not have occurred except between two French citizens. His royalties otherwise would have been seized by the Germans who prohibited the publication of his articles after they occupied France and who had long since proscribed his writings in Germany. Clairouin was arrested, however, after her return to France and died in Mauthausen concentration camp in 1945. Thus does Bromfield show that no place, however rural, can ever be entirely separated from the rest of the world politically as well as ecologically. Bromfield's patriotism nevertheless escaped officials in the United States. The Mansfield News Journal revealed on August 22, 1999, that the FBI had kept a file on him between 1941 and 1954, including information on his speeches and social affiliations. Among his most suspicious activities, the report states, were the facts that he was living on a large farm where he entertained an unusually large number of visitors--some of whom were under FBI surveillance; The file included the information that Bromfield was interested in Russia and France and that he had lived outside the country for a long time. Also causing suspicion was a letter he had written saying that he would be a sponsor for the Committee for the Protection of the Foreign Born, which fought an attempt to deprive a California resident and Communist Party member of his naturalized citizenship. A memo dated June 9, 1943, and published in 1999 by the News Journal reveals the extent of the FBI's knowledge: Remember, whenever anyone wants to give you advice, ask to see their check. When dealing with anyone trying to get you into a business deal, franchise, or sell you an ad, always ask to see their results.