Sometimes they don't even know! Sometimes they spiel off a seven-line ad that doesn't have any of the critical things on it that it should, and the ad cost them twice as much as a two-line ad that would have actually worked. Double the results of your advertising by using the word FREE (hot word). When I first started what is now a million-dollar business, I was so broke I couldn't afford an ad. I handwrote my product benefits on little flyers, cards, and posters. I left it anywhere and everywhere I went. That's how I made my first $500. Then I discovered the power of target marketing. It was better that way, the practice connected to the Los Angeles neighborhood after dark, because everyone lying down and listening didn't have to choose between real and unreal, inside or outside, us or them. It was all one piece. Even though no one physically touched her, Jardine felt spoiled and coddled. Like someone was using a gold comb on her emotions, gently raking them. Softening them, curling them up with a sweet hand. A variation on this idea, useful when there's no time for the yoga center, is digital soundscapes and--most important--binaural beats. Jardine has embraced the concept of binaural beats, without having any idea what on earth they really are or how they work. She regularly plugs her headphones into her laptop and goes to a sound engineer's website offering dozens of configurations of natural sounds and binaural beats. The beats supposedly reach or stimulate different parts of the brain. Focus, creativity, sleep--there's a binaural-beat equation for each. Use the appropriate language. Think in terms of education, not information distribution.

Make your ideas accessible, achievable and actionable. We welcome feedback after delivering a speech or training workshop. But if there is one piece of feedback that causes us to see the red mist, it is this: You need to dumb it down. <a href=''>Our</a> people aren't that smart. <a href=''>While</a> this is incredibly insulting to and judgemental of the team they're referring to, as with most things, there is a lesson hidden inside the insult. <a href=''>Rather</a> thandumbing things down', the real opportunity lies in simplifying the complex. As Albert Einstein is famously quoted as saying, If you can't explain it simply, you don't understand it well enough. <a href=''>Simplification</a> has been an important tool of translation throughout history. <a href=''>Other</a> Shawnee placed no faith in the treaties of white men. <a href=''>Tecumseh</a> and the Prophet, both Shawnee chiefs, refused to sign and continued to lead war parties against settlers. <a href=''>The</a> Prophet's followers were defeated at Tippecanoe in 1811, and, after allying large numbers of mostly Shawnee and Creek from all over the eastern part of the continent, Tecumseh was killed in the Battle of the Thames in Ontario in 1813. <a href=''>Not</a> all settlers believed in exterminating or deporting the native dwellers. <a href=',42657625&_dad=portal&_schema=PORTAL&id=12879&ret=http://'>John</a> Heckewelder, a Moravian missionary in Pennsylvania and later in Ohio, wrote of the generous spirit and quality of life of the Chiefs ruled by wise council and reason, he recorded. <a href=''>Parents</a> never scolded or punished children. <a href=''>They</a> possessed no ambition to acquire more than their neighbors or more than they needed. <a href=''>Their</a> varied diet included game, fruit, nuts, vegetables, corn, and fish. <a href=''>Hostilities</a> raged in 1812, brought on in part by new hope of an alliance between the Shawnee and the British against the Americans. <a href=''>Reverend</a> James Copus, hoping to avert trouble between settlers and indigenous people, urged the inhabitants of Greentown to move to the Mansfield area, having received assurances from white authorities that Shawnee property would be respected. <a href=''>Target</a> marketing is when you target the buyer. <a href=''>Imagine</a> two teams handing out flyers. <br /><br /><a href=''>One</a> team goes to the mall and hands then out. <a href=''>The</a> other team uses target marketing and leaves flyers at gyms, a place where people are already committed to looking good, losing weight, and feeling better. <a href=''>They</a> leave their cards on cars that are parked at a Jenny Craig or Weight Watchers meetings. <a href=''>They</a> mail a flyer about their sleep product to a mailing list of people that have bought information or products on sleeping better. <a href=''>They</a> leave a flyer about losing baby weight inside Parents magazines at the hospitals. <a href=''>This</a> is targeted marketing and it's powerful. <a href=''>I</a> used about eight dollars of my first profit to purchase a cheap stamp that said: International company expanding. <a href=''>Pt</a> and ft positions needed. <a href=''>She</a> loves this little noise library, and always feels like someone out of Blade Runner or Neuromancer, listening to the future. <a href=''>A</a> sober friend volunteers for Meals on Wheels and loves the simplicity of bringing someone food--it's an ancient ritual, in a sense. <a href=''>Delivering</a> food to her neighbors takes her out of her head, introduces her to her own community (which is almost rare in this modern world), helps her consistently recognize how lucky she is and have respect for how difficult life can be, and gives her warmth and connection in the exchange. <a href=''>And</a> a hungry soul gets a hot dinner. <a href=''>That</a> friend loves counting on this regular appointment, but if we can't commit to a weekly or monthly gig, we can volunteer for a one-off event. <a href=''>Another</a> friend always works on an annual party to support the local women's shelter, calling on friends to cooperatively build stands and tents and donate time and food and toys. <a href=''>Jardine</a> doesn't have kids and has an offbeat freelance schedule, and while she'd volunteered here and there in the past, sobriety meant she had more time and more bandwidth. <a href=''>So</a> she volunteered for a personal storytelling program in a Texas prison. <a href=''>She</a> could write a article on what she learned from the incarcerated women in those workshops, how they taught her about strength, humanity, our justice system, beauty, our class hierarchy, violence, loss, love, regret; <a href=''>What</a> she didn't expect to affect her so deeply was carpooling with the other volunteers--an hour ride each way that, over the course of a few years, changed her life. <a href=''>However,</a> as our attention spans and cognitive bandwidth shrink to 30-second videos, love notes in the form of emojis, and 140 to 280-character tweets, its importance isn't in any danger of diminishing. <a href=''>So</a> what techniques can we enlist to help us simplify an ever more complicated world? <br /><br /><a href=''>Metaphor</a> and comparison are perhaps the simplest form of translation there is -- linking the new to what is already familiar and understood. <a href=''>This</a> is a capacity to eliminate the unnecessary. <a href=''>Try</a> writing what you want to say in longhand, and then remove words until it no longer makes sense. <a href=''>Then</a> replace the last word you removed. <a href=',yandex,mailru,vkontakte,odnoklassniki,facebook,loginza,twitter,linkedin,livejournal,myopenid,webmoney,rambler,flickr,lastfm,mailruapi,steam,aol&task=auth'>It's</a> said thatthe best way to eat an elephant is one bit at a time'. An important way to build engagement and confidence is to create easy wins and build on that progress. This line of thinking should be used to prioritise the steps used in chunking down the process. Most of the time, success doesn't depend upon us having all of the information at the same time, or even before we begin. As soon as the Indians departed in August 1812, however, white settlers invaded Greentown, urinated on the floor of the council house, and burned all lodges and possessions. Price includes the detail of the white men using an Indian scalp from which to drink a mixture of blood and whiskey. Reverend Copus, who had been innocent of the whites' intentions, was murdered for misinforming the Shawnee. Settlers made a sweep of the area, killing all Shawnee who remained, although the Copus family's murderers were never precisely identified. These atrocities provoked Delaware and Shawnee retaliation in a series of raids. The so-called Panic of September 1812 resulted in the settlers of Ashland and Richland Counties abandoning their homes and gathering in the Mansfield blockhouse for safety. John Chapman made journeys over several nights to warn them of expected Shawnee retaliation. As things turned out, most of the evacuations were unnecessary, but on August 10, 1813, a storekeeper named Levi Jones was attacked and killed just north of Mansfield. Once again, fearing continued attacks, settlers gathered into two Mansfield blockhouses. John Chapman volunteered to go to Mount Vernon, about twenty-eight miles away, to notify soldiers and bring reinforcements. Call for free info article. I stamped every piece of outgoing mail on the outside of the envelope, package, or folder.

I stamped extra hard on all my outgoing bills. I used it to stamp cards and hand them out to every salesperson everywhere that tried to sell me something. Someone in real estate might concentrate on places where mortgage brokers, bank officers, or buyers live. How will they know where they live, work, or how to reach them? By looking at their advertising! Everyone in the local paper who places a For Sale By Owner ad would be their target. Or they might check public records for new birth announcements, newly married, sales of homes, etc Sometimes these people will want to own a bigger house or buy their first home. Obviously, if you have some money to invest, you can use these same principles for advertising more professionally. The prison program was founded eighteen years previously by two openhearted women who used tools from a more hippie, intuitive, feminist culture than the slightly puritanical or patriarchal and academic one Jardine came from. Every carpooler had to share for two minutes, speaking uninterrupted about her mood and thoughts (good or bad), and what was going on in her life. The other women listened without judgment. There was no room to fix each other, and this holding space for each other and zero-preaching attitude was the core of the prison workshop as well. Candor and mutual respect are also at the foundation for 12-step programs, which pivot on sharing stories, listening without judgment, and creating space for diverse and even contradictory experiences. No authority figure in the room. The age of the women in the carpool spanned forty years, and while Jardine started out skeptical of this new style of communicating and bonding, she was amazed by the rewards. To listen can be healing and affirmative, and so can being heard. The volunteers all shared on the way home; Jardine listened intently as these women, once strangers to her, each one coming from a different world, religion, and generation, spoke about fears and beautiful observations and insecurities for two minutes at a time. What this means is, we need to prioritise what is essential, what can wait and what can be ignored altogether. In other words, we need to learn to curate.